ICICI Direct
ICICI Direct is one of India's largest full-service brokers, owned by ICICI Securities. Pricing is plan-based — new accounts default to MoneySaver (percentage-based) but customers can opt into iValue (₹299 one-time, flat ₹20 F&O) or one of three Prime tiers (Prime 999 / 4999 / 9999) for progressively lower delivery rates. Switch plans below to see your actual charges.
Charges verified 2026-06-13Account opening happens on ICICI Direct’s own portal — we link out, we don’t collect your details.
Independent guide. We don’t currently earn affiliate commission from ICICI Direct; if that changes we will mark it here. See our affiliate disclosure.
Charges schedule
Default plan: MoneySaver (Default). Statutory charges (STT, GST, stamp duty, exchange fees) apply on top and are uniform across brokers — the calculator breaks them out per trade.
Who it’s for
Investors who want a full-service, research-backed broker with a seamless 3-in-1 bank-trading-demat experience and are willing to pay higher brokerage for the convenience and integration.
ICICI Direct web platform
The ICICI Direct web platform lives at www.icicidirect.com and covers the same trading, holdings, funds and statements surface as the mobile app. Web is the better fit for charting, multi-monitor workflows, copy-pasting from spreadsheets and filling out account or KYC forms; the app wins on mobility, biometric login and fast order placement on the move. Both share one login and one set of holdings — what you do on web reflects on the app instantly and vice versa.
Can you buy bonds on ICICI Direct?
ICICI Direct is the retail broking platform of ICICI Securities Ltd (launched 2000), now a wholly-owned subsidiary of ICICI Bank after its March 2025 delisting. Its 'FD & Bonds' hub offers the broadest full-service fixed-income menu of any Indian broker — primary-auction G-secs/T-bills/SDLs, exchange-traded corporate and tax-free bonds/NCDs, NCD public issues, 54EC capital-gain bonds (all four issuers), RBI Floating Rate Savings Bonds and secondary SGBs — all under one 3-in-1 bank-broker-demat login. Unlike the embedded price-markup of dedicated bond platforms, it charges explicit, visible brokerage: around 0.06% on primary-auction G-secs and 0.25% on secondary bonds/NCDs under its default plan. It is the natural fit if you want the widest bond menu inside the ICICI ecosystem and don't mind paying a transparent commission.
- Government securities (dated G-secs) via non-competitive bidding in primary RBI auctions
- Treasury bills (91/182/364-day) via primary auctions
- State Development Loans (SDLs) via primary auctions
- Exchange-traded corporate bonds and NCDs (secondary market: NHAI, REC, PFC, IRFC, NTPC etc., mostly AAA)
- Tax-free bonds (secondary market)
- NCD public issues (primary-market NCD IPO applications online)
- 54EC capital-gain bonds (REC, PFC, IRFC, HUDCO — 5.25%, 5-yr lock-in; applications route via KFintech)
- RBI Floating Rate Savings Bonds 2020 (8.05% currently, 7-yr)
Tools and information
Run any trade through ICICI Direct — see brokerage, STT, GST, stamp duty, exchange and DP charges, broken down by segment.
Full ICICI Direct fee schedule — every plan, DP charges, subscription fees, and the statutory charges that apply on every trade.
Independent ICICI Direct review — brokerage, app, account opening, customer support, and who the broker actually fits.
Documents, the online e-KYC + IPV + e-sign flow, and how long ICICI Direct takes to activate the account.
What the ICICI Direct demat account holds, AMC + DP charges, and how to transfer holdings from another broker.
Direct vs regular plans on ICICI Direct, SIP setup, commissions, and how it compares with going to the AMC.
Web and app sign-in, password reset, OTP issues, and what to do if your ICICI Direct account is locked.
How to reach ICICI Direct support and the four-level SEBI escalation path — broker desk, compliance officer, SCORES, and SMART ODR.
What ICICI Direct’s app does, where to download it, and how to avoid impersonator apps.