ICICI Direct customer care number & grievance escalation
How to reach ICICI Direct support, and the four-level SEBI escalation path every Indian broker is required to honour — from the broker’s own desk all the way to online dispute resolution.
Last reviewed 2026-06-13Contact ICICI Direct
Try the broker’s own support first — most issues (KYC, fund transfers, order rejections, app errors) get resolved at this level within a working day.
The four-level escalation path
SEBI requires every registered broker to honour this exact sequence. Use it in order — skipping levels usually gets your complaint bounced back to the previous step.
- 1Contact ICICI Direct customer care directly
Use the phone, email, or chat above. Be specific about your issue and ask for a ticket / reference number — you'll need it at every later level.
Typical SLA: 1 working day for acknowledgement, up to 7 days for resolution. - 2Escalate inside ICICI Direct
Write to complianceofficer@icicisecurities.com (Compliance Officer, Ms. Mamta Shetty). Quote the Level-1 ticket and the dates the broker missed. Open ICICI Direct’s grievance page ↗
Allow 21 days from your first complaint before moving to Level 3. - 3File a SCORES complaint with SEBI
SCORES (SEBI Complaints Redress System) ↗ is the regulator’s portal. Register with PAN, file the complaint against ICICI Direct, attach the Level-1 ticket and any Level-2 correspondence. SEBI forwards it to the broker and tracks the response.
Broker SLA: 21 days. SEBI may direct further action if unresolved. - 4Online Dispute Resolution (SMART ODR)
If SCORES doesn’t resolve the matter, escalate to SMART ODR ↗ — SEBI’s pre-litigation online conciliation and arbitration platform. Mandatory before approaching the Securities Appellate Tribunal or a civil court.
Conciliation first; if it fails, online arbitration with a binding award.
What to have ready before you escalate
Whether you’re at Level 1 or Level 4, every level asks for the same evidence. Put it together once and re-use it across all four steps.
- Your client / UCC ID with the broker
- A one-line summary of the issue, with dates
- Trade IDs or order IDs, if it is a trade-related complaint
- Screenshots of any error states or relevant statements
- Prior support ticket numbers, emails, or chat transcripts
- Bank / UPI references, if money movement is involved
Locked out or stuck signing in — rather than a grievance to escalate? The ICICI Direct login & security guide covers password resets, OTP problems and locked accounts.
Back to ICICI Direct overviewFrequently asked
Contacting ICICI Direct customer care, and escalating a complaint.
ICICI Direct's customer care number is 1860 123 1122 (additional lines are listed above). Support hours: Customer care Monday to Friday 8:00 AM to 7:00 PM IST; Call & Trade desk Mon-Fri 8:00 AM to 7:00 PM. Ask for a ticket / reference number, and if an issue stays unresolved use the SEBI escalation path — compliance officer, then SCORES, then SMART ODR.
Phone: 1860 123 1122 · Email: helpdesk@icicidirect.com · Hours: Customer care Monday to Friday 8:00 AM to 7:00 PM IST; Call & Trade desk Mon-Fri 8:00 AM to 7:00 PM. Most issues — KYC, fund transfers, order rejections, app errors — are resolved at this first level within a working day. Always note the ticket / reference number for later escalation.
Write to helpdesk@icicidirect.com for support, and to the designated grievance officer (listed on ICICI Direct's investor-grievance page) if the first response misses its SLA.
If ICICI Direct's own desk and grievance officer don't resolve it, file on SEBI SCORES (scores.sebi.gov.in) with your PAN and the broker's ticket number. If it's still unresolved, escalate to SMART ODR (smartodr.in) for online conciliation and arbitration — mandatory before approaching a court.