AxisDirect review
Independent review of AxisDirect — brokerage, app, account opening, customer support and the kind of investor it actually fits. AxisDirect (Axis Securities) is the broking arm of Axis Bank.
Verdict
Investors and traders who want a full-service, bank-backed broker - especially existing Axis Bank customers who value a 3-in-1 account, branch network, research and a TradingView-powered platform over rock-bottom discount-broker pricing.
Brokerage at a glance
Headline brokerage on the default AxisDirect prosperity plan. On top of brokerage you also pay STT, exchange transaction charges, SEBI fee, stamp duty, GST and DP charges — see full charges for the breakdown.
About AxisDirect
AxisDirect (Axis Securities) is the broking arm of Axis Bank. Its default Prosperity plan is free with zero account-opening charges and charges 0.50% on delivery, 0.05% on intraday and futures, and Rs 10 per order on options, with a Rs 25 minimum brokerage on equity. Paid lifetime plans (Select Rs 999, Select Plus Rs 2,999, Elite Rs 5,555, Platinum Rs 9,999, all plus GST) progressively lower delivery brokerage to as little as 0.07%.
The Axis Direct Trader trading app
- Trade and invest in stocks, ETFs, SGBs, futures and options, mutual funds and SIPs
- Chart-based trading with 100+ TradingView indicators and multiple timeframes
- Option chain trading with ready-made strategies and real-time payoff graphs
- UPI-based fund transfers and biometric login security
- IPO bidding and US market investing from within the app
- Dynamic scanners, fundamental analysis tools and in-house expert research
Opening an AxisDirect account
Account opening is fully online for Indian residents. Keep your PAN, Aadhaar (with mobile linked for OTP), a bank cancelled cheque or statement, a passport-size photo and a signature on white paper handy. Aadhaar e-KYC, in-person video verification and e-sign typically take 1–3 working days end-to-end. Start at simplehai.axisdirect.in.
Customer support
AxisDirect support is available mon-fri 8:45 am - 5:30 pm ist; saturday 10:00 am - 1:00 pm ist (1st, 3rd & 5th saturdays). grievance/escalation working hours 9 am - 6 pm on all trading days. (nri: mon-fri 8:45 am - 7:00 pm ist.). For complete contact details, the four-level SEBI escalation path (broker desk → compliance officer → SCORES → SMART ODR), and what to have ready before escalating, see the AxisDirect customer care page.
Pros and cons
How we judge this: these pros and cons are drawn from AxisDirect’s published charges and platform features, its app-store ratings — cross-checked against its SEBI registration and NSE / BSE membership. They are our editorial assessment, not a sponsored placement, and not financial advice.
What users say about AxisDirect
Paraphrased themes from public app-store reviews and forums — these are users’ opinions, not our testing, and not financial advice. Sampled 2026-06-14.
- Advanced charting powered by a TradingView integration (indicators, screeners, alerts, pine editor).
- Trade-from-chart functionality for placing orders directly off charts.
- Order placement via the option chain, including single-leg and multi-leg strategies.
- Single platform covering stocks, mutual funds, SIPs, IPOs, ETFs, bonds, NCDs and derivatives.
- Separate purpose-built apps for active traders (Trader) and long-term investors (Investor).
- Some users report being asked to log in repeatedly while navigating the app.
- Some users report slow performance or price/quote refresh lag during fast-moving markets.
- Some users report occasional app hangs requiring a restart or reinstall.
- Some users find the interface less intuitive than competing apps.
Alternatives to AxisDirect
By active client count, AxisDirect is the #14 largest of 38 retail brokers on the NSE (as of 2026-04-30). If you're weighing it against the field, these are the brokers people most often compare it with:
See the full ranked list of every retail broker in India on the stock brokers in India page, or compare exact landed cost on a typical trade with the brokerage calculator — switch brokers in the dropdown without leaving the page.
Frequently asked
What people ask about AxisDirect.
AxisDirect is SEBI-registered and holds NSE / BSE membership, so it meets the regulatory bar every Indian broker must clear. Whether it is a good fit depends on what you trade. Investors and traders who want a full-service, bank-backed broker - especially existing Axis Bank customers who value a 3-in-1 account, branch network, research and a TradingView-powered platform over rock-bottom discount-broker pricing.
Equity delivery is 0.5% (min ₹25). Equity intraday is 0.05% (min ₹25). Equity options is Flat ₹10. On top of brokerage you pay STT, exchange transaction charges, SEBI fee, stamp duty, GST and DP charges. The brokerage calculator on this site shows the all-in landed cost for a sample trade.
AxisDirect is registered with SEBI and a trading member of NSE / BSE. Demat accounts are held with CDSL or NSDL — the broker does not hold your shares, the depository does. Funds are held in a SEBI-regulated client bank account separate from the broker's own funds. The risk to investors from broker failure is limited; the larger risk to manage is account fraud via phishing and OTP sharing.
Trade and invest in stocks, ETFs, SGBs, futures and options, mutual funds and SIPs. Chart-based trading with 100+ TradingView indicators and multiple timeframes. For a full feature list and download links see the AxisDirect app page.
Account opening is fully online for Indian residents. You need PAN, Aadhaar (with mobile linked for OTP), a bank cancelled cheque or statement, a passport-size photo and a signature on white paper. Aadhaar e-KYC, in-person video verification and e-sign typically take 1–3 working days. Apply via https://simplehai.axisdirect.in.
Discount brokers comparable to AxisDirect include Zerodha, Groww, Upstox, Dhan and Angel One. Full-service alternatives include ICICI Direct, HDFC Securities, Kotak Securities and Sharekhan. Compare brokerage rates side-by-side on the brokerage calculator before switching.