SAMCO review
Independent review of SAMCO — brokerage, app, account opening, customer support and the kind of investor it actually fits. SAMCO is a SEBI-registered discount broker offering flat ₹20 per executed order across F&O, with equity delivery at ₹20 (or 2.5% whichever is lower) and equity intraday at ₹20 (or 0.25% whichever is lower)..
Verdict
Cost-conscious Indian traders and investors who want flat Rs. 20 brokerage with a feature-rich app, research recommendations, and API access, and who do not need a bank-linked 3-in-1 account or direct mutual funds.
Brokerage at a glance
Headline brokerage on the default SAMCO flat ₹20 plan. On top of brokerage you also pay STT, exchange transaction charges, SEBI fee, stamp duty, GST and DP charges — see full charges for the breakdown.
About SAMCO
SAMCO is a SEBI-registered discount broker offering flat ₹20 per executed order across F&O, with equity delivery at ₹20 (or 2.5% whichever is lower) and equity intraday at ₹20 (or 0.25% whichever is lower).
The Samco trading app
- Trade equities, F&O, commodities and currencies in one app
- Invest in mutual funds, IPOs, bonds and US stocks/ETFs
- Algorithm-backed stock recommendations across multiple timeframes
- Stock screener, charts with technical indicators and options analytics
- Portfolio tracking with positions, basket orders and exit alerts
- Custom watchlists, peer comparison and personalized market feed
Opening a SAMCO account
Account opening is fully online for Indian residents. Keep your PAN, Aadhaar (with mobile linked for OTP), a bank cancelled cheque or statement, a passport-size photo and a signature on white paper handy. Aadhaar e-KYC, in-person video verification and e-sign typically take 1–3 working days end-to-end. Start at www.samco.in.
Customer support
SAMCO support is available mon - fri, 9 am - 6 pm ist. For complete contact details, the four-level SEBI escalation path (broker desk → compliance officer → SCORES → SMART ODR), and what to have ready before escalating, see the SAMCO customer care page.
Pros and cons
How we judge this: these pros and cons are drawn from SAMCO’s published charges and platform features, its app-store ratings — cross-checked against its SEBI registration and NSE / BSE membership. They are our editorial assessment, not a sponsored placement, and not financial advice.
What users say about SAMCO
Paraphrased themes from public app-store reviews and forums — these are users’ opinions, not our testing, and not financial advice. Sampled 2026-06-14.
- Flat Rs. 20 per executed order brokerage across segments
- Powered by the Giga trading engine for fast order execution
- Integrated TradingView charts and a next-gen option chain with live Greeks, OI and IV
- Margin Trading Facility (MTF) with up to 4X leverage on 1800+ stocks
- Multiple advanced order types (bracket, cover, stop-loss, limit) and price alerts
- Access to stocks, F&O, commodities, currency, ETFs, IPOs and mutual funds (via RankMF) in one app
- Some users report occasional technical glitches or app slowdowns.
- Some users mention delays in customer service response times.
- Some users report difficulties with fund transfer or withdrawal flows.
Alternatives to SAMCO
By active client count, SAMCO is the #32 largest of 38 retail brokers on the NSE (as of 2026-04-30). If you're weighing it against the field, these are the brokers people most often compare it with:
See the full ranked list of every retail broker in India on the stock brokers in India page, or compare exact landed cost on a typical trade with the brokerage calculator — switch brokers in the dropdown without leaving the page.
Frequently asked
What people ask about SAMCO.
SAMCO is SEBI-registered and holds NSE / BSE membership, so it meets the regulatory bar every Indian broker must clear. Whether it is a good fit depends on what you trade. Cost-conscious Indian traders and investors who want flat Rs. 20 brokerage with a feature-rich app, research recommendations, and API access, and who do not need a bank-linked 3-in-1 account or direct mutual funds.
Equity delivery is ₹20 / 2.5%. Equity intraday is ₹20 / 0.25%. Equity options is Flat ₹20. On top of brokerage you pay STT, exchange transaction charges, SEBI fee, stamp duty, GST and DP charges. The brokerage calculator on this site shows the all-in landed cost for a sample trade.
SAMCO is registered with SEBI and a trading member of NSE / BSE. Demat accounts are held with CDSL or NSDL — the broker does not hold your shares, the depository does. Funds are held in a SEBI-regulated client bank account separate from the broker's own funds. The risk to investors from broker failure is limited; the larger risk to manage is account fraud via phishing and OTP sharing.
Trade equities, F&O, commodities and currencies in one app. Invest in mutual funds, IPOs, bonds and US stocks/ETFs. For a full feature list and download links see the SAMCO app page.
Account opening is fully online for Indian residents. You need PAN, Aadhaar (with mobile linked for OTP), a bank cancelled cheque or statement, a passport-size photo and a signature on white paper. Aadhaar e-KYC, in-person video verification and e-sign typically take 1–3 working days. Apply via https://www.samco.in.
Discount brokers comparable to SAMCO include Zerodha, Groww, Upstox, Dhan and Angel One. Full-service alternatives include ICICI Direct, HDFC Securities, Kotak Securities and Sharekhan. Compare brokerage rates side-by-side on the brokerage calculator before switching.