How to log in to Alice Blue
Step-by-step web and app login, password reset, OTP / 2FA help, and what to do if you’re locked out — for the Alice Blue trading and demat account.
Log in to Alice Blue on the web
Use this flow for desktop and laptop browsers. Always access the login URL via a bookmark you saved yourself — phishing look-alikes for Indian broker domains are common.
- 1Open ant.aliceblueonline.com and sign in.Verify the URL bar shows the broker’s actual domain and a valid HTTPS padlock before entering anything.
- 2Enter your Alice Blue user ID (or registered mobile) and your password.Client ID (assigned by Alice Blue; found in welcome email / profile section). Password is the one you set during the application.
- 3Approve the OTP / 2FA prompt sent to your registered mobile or email.SEBI mandates 2FA on every web login session — there is no way to disable it. The OTP usually arrives in under 30 seconds.
- 4You’re in. Funds, holdings, order placement and statements are all in the post-login dashboard.The session times out after a period of inactivity — that is intentional and required by SEBI.
Log in to the Alice Blue Trade App app
The mobile app uses a separate PIN or biometric for day-to-day login after the first setup, which is faster than typing a password on a phone keyboard.
- 1Download the official Alice Blue Trade App app from the Play Store (Android) or App Store (iOS).Check the publisher name on the store listing matches Alice Blue — there are clone apps with similar names.
- 2On first launch, sign in with your Alice Blue user ID and password, then approve the OTP.
- 3Set a 4- or 6-digit PIN, and optionally enable Touch ID / Face ID for one-tap login on subsequent launches.
- 4From the second launch onwards, you log in with the PIN or biometric — much faster than a password.A fresh OTP-based session is still required periodically (typically every 24 hours) per SEBI 2FA rules.
Common Alice Blue login problems
Most login failures fall into one of these buckets. Try the fix before contacting customer care.
- Login blocked because the account is dormant or has unpaid maintenance/inactivity dues — reactivate via the eKYC reactivation link or contact support
- Login fails when a required trading segment is not yet activated — complete segment activation through the eKYC portal
- Logging in on a new device automatically signs the session out on the previously used device — log in again on the device you intend to use
- Forgotten Client ID or password — use the Forgot User ID / Forgot Password links to recover via the registered mobile number
Tap “Forgot password” on the login screen. Enter your user ID or registered mobile. Alice Blue sends a reset link by email and / or OTP by SMS. Set a new password and log in.
Wait 60 seconds before re-requesting. Check spam for email OTPs and DND settings for SMS. If the mobile number on the account is no longer yours, update it via the account-profile section first.
Multiple failed attempts trigger a temporary lock. Use “Forgot password” — a successful reset usually clears it. If it doesn’t, call Alice Blue customer care from your registered phone.
Often caused by an OS update changing biometric IDs. Log in with password + OTP once, then re-enable biometric inside the app’s security settings. If the app keeps failing, uninstall and reinstall.
Keep your Alice Blue login secure
Indian broker accounts are a frequent phishing target. These habits cost nothing and prevent almost every common attack.
- Use a unique, long password — a password manager makes this trivial.
- Always type the broker URL into your browser or use a bookmark you saved yourself — never click “login” links from email or SMS.
- Never share OTPs or passwords. Alice Blue customer care will never ask for either.
- Enable biometric login on the Alice Blue Trade App app and a PIN / passcode on your phone.
- Review login history in your account periodically and report any unrecognised sessions immediately. Suspected fraud can also be escalated to SEBI SCORES.
Still locked out after these steps? The Alice Blue customer care & grievance page lists the support contacts and the four-level SEBI escalation path.
Back to Alice Blue overviewFrequently asked
What people ask about logging in to Alice Blue.
The official Alice Blue login page is ant.aliceblueonline.com (https://ant.aliceblueonline.com/). Bookmark it the first time you sign in and use the bookmark afterwards — never click "login" links from email or SMS, as look-alike phishing pages are a common attack on Indian broker accounts.
Client ID (assigned by Alice Blue; found in welcome email / profile section). You set your password during the account-opening application. Every login is then secured with password plus OTP to registered mobile/email (ANT 2.0); TOTP supported for API, which SEBI mandates on all broker accounts.
On the Alice Blue login screen tap "Forgot password" and enter your user ID or registered mobile number. Alice Blue sends a reset link to your registered email and / or an OTP to your registered mobile. Set a new password. If you've changed phones or lost access to both email and mobile, you'll need to call customer care and verify identity with PAN, date of birth and bank details.
Alice Blue secures every login with password plus OTP to registered mobile/email (ANT 2.0); TOTP supported for API. Most often a login OTP is just delayed during high-traffic windows (market open, expiry day) — wait 60 seconds before re-requesting. If it still doesn't arrive: check that your registered mobile is reachable, check the spam folder for email OTPs, and confirm DND settings aren't blocking transactional SMS. If you've changed phone numbers, update the registered mobile via the account-profile section before OTP login works again.
Biometric login uses your phone's native biometric (Touch ID / Face ID / fingerprint) gated by Android or iOS — Alice Blue does not see your biometric data. It is at least as safe as a 4–6 digit PIN, and usually safer in practice because it removes the temptation to use a memorable PIN. Always pair it with the OS-level lock on your phone (PIN / pattern / passcode).
Accounts typically lock after multiple consecutive failed login attempts or after a long period of inactivity. To unlock: use "Forgot password" to reset, which usually clears the failed-attempt lock. If that doesn't work, contact Alice Blue customer care from your registered phone or email and request a manual unlock — they will re-verify identity. Don't share OTPs with anyone "helping" you unlock; this is the #1 vector for account fraud in India.
Yes, but only one active web session at a time on most brokers — logging in on a second laptop usually signs out the first. The mobile app maintains its own session in parallel with the web. If you see "you have been logged out" frequently, check whether someone else (family member, advisor) is using the same credentials on another device.
Use a unique long password (a password manager helps), enable biometric login on the app, never share OTPs over phone or chat, always access the login URL via your own bookmark, and review the login-history page on https://aliceblueonline.com periodically for unrecognised sessions. If you spot anything unusual, change the password immediately and call customer care.